Click on this link and you will find a series of short films about vidding. Although the term is new to me - after watching a few of the films I realized that I have seen a great many "vids" on YouTube.
So what is vidding?
Well you know that part at the end of every chick-flick you have ever seen - where one lover dies and they cut to a montage depicting all fun the couple had together - the highs, the lows, the good times and the bad... all set to music designed to make you ball your eyes out and reach for the ice cream? Well I guess this could be described as the forefather of vidding.
A "vid" is short film created by fans that uses both the footage and the techniques of film and TV production companies to create their own montages based on the characters and events of their favorite media text. Just like movie montages they are set to music and good ones usually follow a theme that is based on the fans favorite TV shows or movies. Fans can use vids to create new narrative or to support the narrative of an existing storyline and create vids out of love for the characters, the plot or both. Or as one vidder puts it: “it’s the three minutes I want to see set to really good music” (Coppa 2008).
As Jenkins states in his blog - Vidding is not something that is all that new, having been around for the past 20 years (Jenkins 2008) but as the technology to create and distribute vids has become more accessible, vidding has risen in popularity. Jenkins also states that although there are a great many vids out there in cyberspace many people are reluctant to claim ownership due to the possible consequences of infringing copyright (Jenkins 2008).
Having only really seen vids based on sci-fi shows I cant say I ever really liked them - but in the name of higher education I set out to find one based on my favorite media text Gavin and Stacey.
The below vid created by cyberwoman007 takes clips from various episodes of the TV show Gavin and Stacey and sets them Taylor Swifts Love Song. The result is a polished, professional film clip that tells love story of the two main characters that makes me think that maybe Ive been a little harsh on vidding. It seems that like with most fan based artwork you need to actually be a fan to get a full appreciation for it.
Now... wheres that ice cream?
cyberwoman007. 2010. Gavin & Stacey Love Story. http://www.youtube.com/watch?v=liJk5NPWlxU (accessed 5/10/11).
Jenkins, H. 2008. Fan Vidding: A Labor Of Love (Part Two). http://henryjenkins.org/2008/12/in_many_ways_the_emergence.html (accessed 14/9/11).
What is Vidding. 2008. Transformativeworks.org, http://transformativeworks.org/node/579 (accessed 14/9/11).
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