Monday, 3 October 2011

1.2 Activity 4: What is participatory culture? What is convergent culture?

What is participatory culture?
As Jenkins describes – participatory culture is when the general public can participate in the telling of a story. Once a domain monopolized by corporations – new technology such as the internet and smart phones allow people outside corporations the ability to broadcast their stories and news. An example of this would be the Woman to drive Campaign where Saudi Arabian woman are turning to social networking sites such as YouTube and Facebook to fight for the right to drive in their country.



What is convergent culture?
Convergence Culture is where multiple media platforms are used to tell a story, report news, advertise a product etc. It is also when groups of people create media content through “collective intelligence” – pooling their information and resources to piece together a story. A good example of this would be Wikipedia pages where people contribute content.





Pereira, N. (2009, 13/9/11). Henry Jenkins on Transmedia [video]. Available from CinemaTech Retrieved from http://cinematech.blogspot.com/2009/05/great-video-w-henry-jenkins-on.html


Woman2Drive - Manal and Bertha - Woman2drive - 17 June Saudi Arabia. Retrieved from http://www.facebook.com/pages/Women2drive-Manal-and-Bertha-Woman2drive-17-June-Saudi-Arabia/176962935691371

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