This short online video uses statistics based on American media consumption to to compare old media (such as newspapers, magazines and television) to the new media we use today (such as the internet, social networking, mobile phones and texting). It reminds the viewer that technology and media are today intertwined and that the evolutionary nature of technology and new media will continue to challenge the popularity and trustworthiness of "old media" traditions, especially in when it comes to the younger, more tech-savvy market.
Although this video is can be access globally through YouTube, and is being used in this context as a teaching aide for an Australian University course it has been important for me to remind myself that this is not a comment on the GLOBAL impact of new media on old media - it is a snapshot of current media trends based mostly on American statistics. With only 30.2% of the worlds population having access to the internet (World Internet Usage and Population Statistics 2011) the effect of new media on old media globally remains questionable.
Some of the statics I found most interesting were:
In regards to audiences and access:
"convergence is everywhere. It is easier than ever to reach a large audience, but harder than ever to really connect with it" (xplanevisualthinking 2009) - meaning that just because we can access media in more ways than ever before, it doesn't mean that we as audiences pay attention to it. Targeting the media preferences of the intended audience is more important than ever before as we are no longer relegated to just the newspaper, television, radio or magazine.
Some of the statics I found most interesting were:
In regards to audiences and access:
"convergence is everywhere. It is easier than ever to reach a large audience, but harder than ever to really connect with it" (xplanevisualthinking 2009) - meaning that just because we can access media in more ways than ever before, it doesn't mean that we as audiences pay attention to it. Targeting the media preferences of the intended audience is more important than ever before as we are no longer relegated to just the newspaper, television, radio or magazine.
In regards to accessibility and economy:
"Nokia manufactures 13 cell phones every second" (xplanevisualthinking 2009)
This demonstrates that phone companies are becoming a major part of the media industry, as the technology they create makes media accessibility portable.
In regards to media institutions and economy:
“This year, traditional advertising is in steep decline . . . TV down 10.1%, newspapers down 18.7% ... meanwhile digital advertising is growing rapidly . . . mobile phones up 18.1%, internet 9.2%” (xplanevisualthinking 2009). This means that the traditional income streams for media institutions are weakening, but does not necessarily mean that they institutions themselves are weakened. It could also mean they are changing tactics - from offline to the online world in order to harness new income streams.
World Internet Usage and Population Statistics. 2011. http://www.internetworldstats.com/stats.htm (accessed 3/10/11).
xplanevisualthinking. 2009. Did You Know 4.0. http://www.youtube.com/watch?v=6ILQrUrEWe8
(accessed 1/9/11).
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