In the words of Godin Second life lets players “find their tribe”(TED2009 2009) be it vampires, sports fanatics or single people looking for dates, all kinds of groups exist in second life and players can communicate and form relationships within the virtual reality game. Unlike real life people in second life represent themselves through self-constructed avatars enabling then to project the image they wish people to see.
Second life has its own currency which can be exchanged for real money (Linden 2011) therefore people can get real paying jobs, buy clothes, houses, attend events, learn, invent, create etc through the virtual environment. Therefore it is possible to make money from second life to support your real life.
Therefore it could be said that alternate realities like second life allow people to transcend their physical location and embodiment and in order to live in an virtual world, although as Malpas points out this doesn’t “release from the limitations of embodiment” (Malpas 2009) in the real world. In order to contribute to this online society users still need to operate a form of ICT of some description, therefore second life doesn’t replace real life it just an alternative way for people to connect and to contribute to their tribe.
Linden, R. 2011. How to sell Linden dollars. http://community.secondlife.com/t5/English-Knowledge-Base/How-to-sell-Linden-dollars/ta-p/1018151 (accessed 16/11/11).
Malpas, J. 2009. On the Non-Autonomy of the Virtual. Convergence: The International Journal of Research into New Media Technologies 15 (2): 135-139. http://con.sagepub.com (accessed
TED2009. 2009. Seth Godin on the tribes we lead. TED Ideas worth Spreading.
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